New Zealand Professional Photographers Update and Unify Standard Terms & Conditions of Engagement

The two industry associations representing professional photographers in New Zealand, the Advertising and Illustrative Photographers Association ( and the New Zealand Institute of Professional Photography ( have today released a new, unified update to the Standard Photographic Terms and Conditions of Engagement.

The previous Standard Photographic Terms and Conditions of Engagement co-developed by the two organisations were last updated in the mid 2000s. During the ensuing decade much has changed in the photographic and business landscape. In that time most professional photographers have moved almost exclusively to digital capture of images and the ways in which images are used has also changed significantly. Now, in addition to traditional printed images, many images are being used in digital realms such as digital advertising, online news reporting and via social media networks. The new updated Standard Photographic Terms & Conditions of Engagement address these changes as well as matters such as data storage; preservation of metadata embedded in digital files such as the author and copyright holders details, location, details of licensed use and camera capture information; privacy and use of personal information; health and safety.

Until now, two versions of the Standard Photographic Terms and Conditions of Engagement had been in widespread use by professional photographers in New Zealand. One version was more suited to commercial photographers whose clients were typically businesses, and the other version for photographers working with domestic clients such as wedding and family portrait photographers. With many professional photographers today creating images in multiple genres, and many having a mix of commercial and domestic clients, the updated Standard Photographic Terms and Conditions of Engagement unifies the two previous documents so that regardless of the type of work or client, a single set of Term and Conditions may be used.

Collectively the AIPA and NZIPP have approximately 600 members ranging from new entrants in the industry to long established, award winning and recognised industry stalwarts. Members predominantly operate as self-employed, small businesses.

All professional photographers, both members of AIPA and NZIPP, and non-members alike, are encouraged to use the Standard Photographic Terms and Conditions of Engagement as a key part of their business practice as they provide clarity, trust, protection and certainty for both the photographer and the clients of photographers. Use also simplifies the engagement process for both photographers and their clients.

The new document is available for viewing and download using the following link:

Lifestyle Shoot for Bank

Client type

Client size
Enterprise (more than 500 employees)

Assignment description
Lifestyle shoot to build a small image library for digital use, mainly social media.

Was this a direct client, or did the job come via an ad agency, design firm, PR agency, or other intermediary?
via Advertising Agency

How long did it take to prepare for the shoot?
Photographer: 1 full day
Producer: 2.5 full days

How long did the shoot take?
1 full day

How long did it take to edit and process the images from the shoot?
4 hours of file prep (post production was handled by the advertising agency)

How many images did you supply to the client?

Licence purpose
Digital only (print added on later - see additional notes below)

Licence territory
New Zealand

Licence period
24 months

Licence exclusivity

Licence conditions

Creative fees
Tech recce: $700
Creative fee: $3,500

Production charges
Producer pre-production: $1,600
Producer shoot day: $600
Assistant/digital operator: $500
Digital capture: $550
Digital file management: $600
Lighting/equipment hire: $850
Hair and makeup: $950
Catering: $245

Total cost

Did you retain copyright?

Did you use AIPA Terms & Conditions?

What were the payment terms?
20th of month following shoot

Additional notes
Client decided to go for an additional licence for print @ $7,000.

If you'd like to see more photo shoot pricing data please consider joining the AIPA.