"As a freelancer, it’s often tempting to take on gigs for little or no
pay, especially when you’re struggling to build a client base. However,
even if these risks sometimes pay off, such practices becoming the norm
can severely decrease demand for paid freelancers and subsequently drag
down the asking price for professional freelance work." - Tom West
https://www.crunch.co.uk/blog/freelancer-advice/2016/12/20/70-freelancers-asked-work-free/
How to Answer a Prospect's Tricky Billing Question
"You need to be ready to articulate your value proposition to a confused
or misguided prospect. You are not being paid to work really hard; nor
are you being paid to struggle to get the assignment right. The client
is paying you to deliver great work, on time, every time." - Robbie Hyman
http://millo.co/how-to-answer-a-prospects-tricky-billing-question
http://millo.co/how-to-answer-a-prospects-tricky-billing-question
Lifestyle Imagery for Construction Company
Client Type
New Zealand Construction Company
Assignment Description
Create 20 lifestyle images to promote a residential property development in Auckland. This job was shot at various locations over a two day period.
Licence Purpose
Advertising
Licence Period
5 years exclusive
Licence Territory
New Zealand
Creative Fees
Photography Fee: 2 x $3,000 = $6,000
Licence Fee: $2,000
Production Charges
Digital Capture: $150
File Management: $100
File Processing: 20 x $40 = $800
File Delivery: $25
Photography Assistant: 2 x $350 = $700
Miscellaneous Costs: $100
Total
$9,875 + GST
Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply
Payment due 20th of the month following the photo shoot
If you'd like to see more photo shoot pricing data please consider joining the AIPA.
New Zealand Construction Company
Assignment Description
Create 20 lifestyle images to promote a residential property development in Auckland. This job was shot at various locations over a two day period.
Licence Purpose
Advertising
Licence Period
5 years exclusive
Licence Territory
New Zealand
Creative Fees
Photography Fee: 2 x $3,000 = $6,000
Licence Fee: $2,000
Production Charges
Digital Capture: $150
File Management: $100
File Processing: 20 x $40 = $800
File Delivery: $25
Photography Assistant: 2 x $350 = $700
Miscellaneous Costs: $100
Total
$9,875 + GST
Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply
Payment due 20th of the month following the photo shoot
If you'd like to see more photo shoot pricing data please consider joining the AIPA.
The Art of the Creative Call
A strong creative call can influence decision makers and sway the project in your direction.
http://blog.agencyaccess.com/the-art-of-the-creative-call/
http://blog.agencyaccess.com/the-art-of-the-creative-call/
Creating an Estimate for a Photo Shoot
One big challenge for any freelance photographer is creating estimates at the initial stages of a potential assignment.
Photo agent Stephanie Menuez of Menuez Creative Consulting shares some of her 20+ year experience on how to go about this process making sure you cover all your bases to produce an accurate estimate.
http://apanational.org/news/entry/creating-an-estimate-for-a-photo-shoot/
http://apanational.org/news/entry/creating-an-estimate-for-a-photo-shoot/
Runway Photography for Fashion Label
Client Type
Small New Zealand Fashion Label
Assignment Description
Photograph an emerging fashion designer's Winter collection (25 outfits in total) on the runway at New Zealand Fashion Week. 25 high-resolution images were supplied.
Licence Purpose
Website, Press Release, Public Relations, Social Media
Licence Period
1 year non-exclusive for press release and public relations
5 years non-exclusive for website and social media
Licence Territory
New Zealand + Internet
Creative Fees
Photography Fee (includes usage stated above): $390
Production Charges
Image Processing: 25 x $15 = $375
File Delivery: $25
Total
$790 + GST
Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply
Payment due 20th of the month following the photo shoot
If you'd like to see more photo shoot pricing data please consider joining the AIPA.
Small New Zealand Fashion Label
Assignment Description
Photograph an emerging fashion designer's Winter collection (25 outfits in total) on the runway at New Zealand Fashion Week. 25 high-resolution images were supplied.
Licence Purpose
Website, Press Release, Public Relations, Social Media
Licence Period
1 year non-exclusive for press release and public relations
5 years non-exclusive for website and social media
Licence Territory
New Zealand + Internet
Creative Fees
Photography Fee (includes usage stated above): $390
Production Charges
Image Processing: 25 x $15 = $375
File Delivery: $25
Total
$790 + GST
Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply
Payment due 20th of the month following the photo shoot
If you'd like to see more photo shoot pricing data please consider joining the AIPA.
Why Hourly Pricing is Tantamount to Punching Yourself in the Face
"People turn to charging hourly because it seems easier than conjuring
up some random flat fee, but you're only punishing yourself by doing
this. Pricing hourly can be a slippery slope that leads to being
underpaid, bitter and anxious. It's counter-intuitive to growing as a
professional. And that's no fun." - Sabrina Smelko.
Read the full article at http://www.creativebloq.com/graphic-design/why-hourly-pricing-tantamount-punching-yourself-face-111517813
Read the full article at http://www.creativebloq.com/graphic-design/why-hourly-pricing-tantamount-punching-yourself-face-111517813
Packaging Imagery for Food Processing Company
Client Type
Food Processing Company
Assignment Description
Create a series of nine images of different meals to be used for product packaging by a food processing company. Shot in studio over two days. Nine high-resolution, retouched images were supplied to the client.
Licence Purpose
Packaging
Licence Period
5 years exclusive
Licence Territory
New Zealand
Creative Fees
Photography Fee (includes usage stated above): $7,200
Production Charges
Image Processing: 9 x $150 = $1,350
Studio Hire: $1,000
Camera Hire: $800
Lighting Hire: $1,000
Prop Stylist (includes prop sourcing, hire, delivery and return): $3,200
Food Stylist: $1,800
Assistant: $800
File Delivery: $25
Total
$17,175 + GST
Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply
If you'd like to see more photo shoot pricing data please consider joining the AIPA.
Food Processing Company
Assignment Description
Create a series of nine images of different meals to be used for product packaging by a food processing company. Shot in studio over two days. Nine high-resolution, retouched images were supplied to the client.
Licence Purpose
Packaging
Licence Period
5 years exclusive
Licence Territory
New Zealand
Creative Fees
Photography Fee (includes usage stated above): $7,200
Production Charges
Image Processing: 9 x $150 = $1,350
Studio Hire: $1,000
Camera Hire: $800
Lighting Hire: $1,000
Prop Stylist (includes prop sourcing, hire, delivery and return): $3,200
Food Stylist: $1,800
Assistant: $800
File Delivery: $25
Total
$17,175 + GST
Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply
If you'd like to see more photo shoot pricing data please consider joining the AIPA.
4 Strategies to Charge More For Your Work
How to raise your rates without alienating your current clients.
http://99u.com/articles/52694/4-strategies-to-charge-more-for-your-work
http://99u.com/articles/52694/4-strategies-to-charge-more-for-your-work