70% of Freelancers Have Been Asked to Work for Free

"As a freelancer, it’s often tempting to take on gigs for little or no pay, especially when you’re struggling to build a client base. However, even if these risks sometimes pay off, such practices becoming the norm can severely decrease demand for paid freelancers and subsequently drag down the asking price for professional freelance work." - Tom West

https://www.crunch.co.uk/blog/freelancer-advice/2016/12/20/70-freelancers-asked-work-free/

How to Answer a Prospect's Tricky Billing Question

"You need to be ready to articulate your value proposition to a confused or misguided prospect. You are not being paid to work really hard; nor are you being paid to struggle to get the assignment right. The client is paying you to deliver great work, on time, every time." - Robbie Hyman

http://millo.co/how-to-answer-a-prospects-tricky-billing-question

Lifestyle Imagery for Construction Company

Client Type
New Zealand Construction Company

Assignment Description
Create 20 lifestyle images to promote a residential property development in Auckland. This job was shot at various locations over a two day period.

Licence Purpose
Advertising

Licence Period
5 years exclusive

Licence Territory
New Zealand

Creative Fees
Photography Fee: 2 x $3,000 = $6,000
Licence Fee: $2,000

Production Charges
Digital Capture: $150
File Management: $100
File Processing: 20 x $40 = $800
File Delivery: $25
Photography Assistant: 2 x $350 = $700
Miscellaneous Costs: $100

Total
$9,875 + GST

Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply
Payment due 20th of the month following the photo shoot


If you'd like to see more photo shoot pricing data please consider joining the AIPA. We have a database featuring dozens of pricing and licensing examples.

The Art of the Creative Call

A strong creative call can influence decision makers and sway the project in your direction.

http://blog.agencyaccess.com/the-art-of-the-creative-call/

Creating an Estimate for a Photo Shoot

One big challenge for any freelance photographer is creating estimates at the initial stages of a potential assignment. Photo agent Stephanie Menuez of Menuez Creative Consulting shares some of her 20+ year experience on how to go about this process making sure you cover all your bases to produce an accurate estimate.

http://apanational.org/news/entry/creating-an-estimate-for-a-photo-shoot/

Runway Photography for Fashion Label

Client Type
Small New Zealand Fashion Label

Assignment Description
Photograph an emerging fashion designer's Winter collection (25 outfits in total) on the runway at New Zealand Fashion Week. 25 high-resolution images were supplied.

Licence Purpose
Website, Press Release, Public Relations, Social Media

Licence Period
1 year non-exclusive for press release and public relations
5 years non-exclusive for website and social media

Licence Territory
New Zealand + Internet

Creative Fees
Photography Fee (includes usage stated above): $390

Production Charges
Image Processing: 25 x $15 = $375
File Delivery: $25

Total
$790 + GST

Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply
Payment due 20th of the month following the photo shoot


If you'd like to see more photo shoot pricing data please consider joining the AIPA. We have a database featuring dozens of pricing and licensing examples.

Why Hourly Pricing is Tantamount to Punching Yourself in the Face

"People turn to charging hourly because it seems easier than conjuring up some random flat fee, but you're only punishing yourself by doing this. Pricing hourly can be a slippery slope that leads to being underpaid, bitter and anxious. It's counter-intuitive to growing as a professional. And that's no fun." - Sabrina Smelko.

Read the full article at http://www.creativebloq.com/graphic-design/why-hourly-pricing-tantamount-punching-yourself-face-111517813

Packaging Imagery for Food Processing Company

Client Type
Food Processing Company

Assignment Description
Create a series of nine images of different meals to be used for product packaging by a food processing company. Shot in studio over two days. Nine high-resolution, retouched images were supplied to the client.

Licence Purpose
Packaging

Licence Period
5 years exclusive

Licence Territory
New Zealand

Creative Fees
Photography Fee (includes usage stated above): $7,200

Production Charges
Image Processing: 9 x $150 = $1,350
Studio Hire: $1,000
Camera Hire: $800
Lighting Hire: $1,000
Prop Stylist (includes prop sourcing, hire, delivery and return): $3,200
Food Stylist: $1,800
Assistant: $800
File Delivery: $25

Total
$17,175 + GST

Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply


If you'd like to see more photo shoot pricing data please consider joining the AIPA. We have a database featuring dozens of pricing and licensing examples.