"Pricing is the biggest challenge we all meet in this crazy industry. Approaching it from the value aspect is far simpler than trying to guess what clients are 'willing to pay' or finding our fee on a calculator built for a different purpose." - Don Giannatti
Read the full article at http://petapixel.com/2014/11/23/pricing-photography-focus-value-imagery/
Product Shots for Wine Merchant
Client Type
Large New Zealand Wine Merchant
Assignment Description
Photograph 6 different bottles of wine from the same range. Each bottle was shot individually with accompanying food items (a food stylist wasn't required). The lighting had to show subtle label embossing. It took 2 days to complete this assignment.
Licence Purpose
'Below the Line' Advertising
Licence Period
5 years exclusive
Licence Territory
New Zealand, Australia + Internet
Creative Fees
Photography Fee (includes usage stated above): 6 x $1,200 = $7,200
Post Production (retouching): 10 hours x $120 = $1,200
Production Charges
Camera Hire: $600
Digital Capture & File Processing: 6 x $400 = $2,800
Studio Hire: 2 x $330 = $660
Assistant: 2 x $350 = $700
Props (food items, plates, etc.): $320
Total
$13,480 + GST
Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply
If you'd like to see more photo shoot pricing data please consider joining the AIPA.
Large New Zealand Wine Merchant
Assignment Description
Photograph 6 different bottles of wine from the same range. Each bottle was shot individually with accompanying food items (a food stylist wasn't required). The lighting had to show subtle label embossing. It took 2 days to complete this assignment.
Licence Purpose
'Below the Line' Advertising
Licence Period
5 years exclusive
Licence Territory
New Zealand, Australia + Internet
Creative Fees
Photography Fee (includes usage stated above): 6 x $1,200 = $7,200
Post Production (retouching): 10 hours x $120 = $1,200
Production Charges
Camera Hire: $600
Digital Capture & File Processing: 6 x $400 = $2,800
Studio Hire: 2 x $330 = $660
Assistant: 2 x $350 = $700
Props (food items, plates, etc.): $320
Total
$13,480 + GST
Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply
If you'd like to see more photo shoot pricing data please consider joining the AIPA.