Portrait of Famous Athlete for Nationwide Retail Chain

Client Type
Nationwide Retail Chain

Assignment Description
Photograph a famous New Zealand athlete for a large retail chain's nationwide advertising campaign. Shot in studio over half a day. 20 final images supplied.

Licence Purpose
Advertising

Licence Period
2 years exclusive

Licence Territory
New Zealand

Creative Fees
Photography Fee: $2,900
Licensing Fee (for second year of usage): $2,900

Production Charges
Image Processing: 20 x $180 = $3,600
File Management: $140
Image Archiving: $100
Studio Hire: $400
Lighting Hire: $200
Make-up Artist: $400
Catering: $180

Total
$10,820 + GST

Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply


If you'd like to see more photo shoot pricing data please consider joining the AIPA. We have a database featuring dozens of pricing and licensing examples.

Five Reasons Photographers Should Sell Value, Not Price

"At a time when client budgets are tight, it’s tempting to reduce your photography prices in hopes of boosting your business. But successful photographers know that it’s better to focus on the value you deliver, rather than price you charge." - John Harrington

Read the full article at http://cradocfotosoftware.com/tips/selling-value-not-price.html