When Pricing Your Photography Focus on the Value of Your Images

"Pricing is the biggest challenge we all meet in this crazy industry. Approaching it from the value aspect is far simpler than trying to guess what clients are 'willing to pay' or finding our fee on a calculator built for a different purpose." - Don Giannatti

Read the full article at http://petapixel.com/2014/11/23/pricing-photography-focus-value-imagery/

Product Shots for Wine Merchant

Client Type
Large New Zealand Wine Merchant

Assignment Description
Photograph 6 different bottles of wine from the same range. Each bottle was shot individually with accompanying food items (a food stylist wasn't required). The lighting had to show subtle label embossing. It took 2 days to complete this assignment.

Licence Purpose
'Below the Line' Advertising

Licence Period
5 years exclusive

Licence Territory
New Zealand, Australia + Internet

Creative Fees
Photography Fee (includes usage stated above): 6 x $1,200 = $7,200
Post Production (retouching): 10 hours x $120 = $1,200

Production Charges
Camera Hire: $600
Digital Capture & File Processing: 6 x $400 = $2,800
Studio Hire: 2 x $330 = $660
Assistant: 2 x $350 = $700
Props (food items, plates, etc.): $320

Total
$13,480 + GST

Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply


If you'd like to see more photo shoot pricing data please consider joining the AIPA. We have a database featuring dozens of pricing and licensing examples.

Portrait of Famous Athlete for Nationwide Retail Chain

Client Type
Nationwide Retail Chain

Assignment Description
Photograph a famous New Zealand athlete for a large retail chain's nationwide advertising campaign. Shot in studio over half a day. 20 final images supplied.

Licence Purpose
Advertising

Licence Period
2 years exclusive

Licence Territory
New Zealand

Creative Fees
Photography Fee: $2,900
Licensing Fee (for second year of usage): $2,900

Production Charges
Image Processing: 20 x $180 = $3,600
File Management: $140
Image Archiving: $100
Studio Hire: $400
Lighting Hire: $200
Make-up Artist: $400
Catering: $180

Total
$10,820 + GST

Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply


If you'd like to see more photo shoot pricing data please consider joining the AIPA. We have a database featuring dozens of pricing and licensing examples.

Five Reasons Photographers Should Sell Value, Not Price

"At a time when client budgets are tight, it’s tempting to reduce your photography prices in hopes of boosting your business. But successful photographers know that it’s better to focus on the value you deliver, rather than price you charge." - John Harrington

Read the full article at http://cradocfotosoftware.com/tips/selling-value-not-price.html

Lookbook for Fashion Label

Client Type
Small New Zealand Fashion Label

Assignment Description
Create 30 images for a fashion label's lookbook, website, press release and public relations campaign.
Full day shoot in studio featuring one model and one lighting set-up.

Licence Purpose
Lookbook (Catalogue - Print), Website, Press Release, Public Relations, Social Media

Licence Period
1 year exclusive for lookbook, press release, public relations
10 years non-exclusive for website (collection archive)

Licence Territory
New Zealand + Internet

Creative Fees
Photography Fee (includes usage stated above): $1560

Production Charges
Image Capture & File Processing: 30 x $26 = $780
File Delivery: $20
Studio Hire: $380
Backdrop Hire: $60
Photography Assistant: $240

Total
$3,040 + GST

Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply
Payment due 20th of the month following the photo shoot

Additional Notes
The client booked the model, stylist and make-up artist (and supplied lunch)


If you'd like to see more photo shoot pricing data please consider joining the AIPA. We have a database featuring dozens of pricing and licensing examples.

Food Editorial for Magazine Publisher

Client Type
Multinational Magazine Publisher

Assignment Description
Create six images for a food editorial. Shot in studio in a single day.

Licence Purpose
Editorial

Licence Period
6 months exclusive

Licence Territory
Australasia

Licence Conditions
Attribution Required

Creative Fees
Photography Fee (includes usage stated above): $850

Production Charges
Studio Hire: $250
File Processing: $60

Total
$1,160 + GST

Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply

Additional Notes
This is a regular client that commissions at least 12 similar shoots each year


If you'd like to see more photo shoot pricing data please consider joining the AIPA. We have a database featuring dozens of pricing and licensing examples.

Environmental Portraits for Power Company

Client Type
New Zealand Power Company

Assignment Description
Create images of power company staff at various locations around Auckland - individual and group portraits, plus detail shots.
This job took place over a two day period. 28 final images were supplied.

Licence Purpose
'Below the Line' Advertising

Licence Period
3 years exclusive

Licence Territory
New Zealand

Creative Fees
Photography Fee (includes usage stated above): 2 x $2,900 = $5,800

Production Charges
File Preparation: 28 x $35 = $980
Digital Capture & File Management: $250
File Delivery: $25
Lighting Equipment: 2 x $150 = $300
Photography Assistant: 2 x $350 = $700
Miscellaneous Costs: $120

Total
$8,175 + GST

Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply
Payment due 20th of the month following the photo shoot


If you'd like to see more photo shoot pricing data please consider joining the AIPA. We have a database featuring dozens of pricing and licensing examples.