"Pricing is the biggest challenge we all meet in this crazy industry. Approaching it from the value aspect is far simpler than trying to guess what clients are 'willing to pay' or finding our fee on a calculator built for a different purpose." - Don Giannatti
Read the full article at http://petapixel.com/2014/11/23/pricing-photography-focus-value-imagery/
Product Shots for Wine Merchant
Client Type
Large New Zealand Wine Merchant
Assignment Description
Photograph 6 different bottles of wine from the same range. Each bottle was shot individually with accompanying food items (a food stylist wasn't required). The lighting had to show subtle label embossing. It took 2 days to complete this assignment.
Licence Purpose
'Below the Line' Advertising
Licence Period
5 years exclusive
Licence Territory
New Zealand, Australia + Internet
Creative Fees
Photography Fee (includes usage stated above): 6 x $1,200 = $7,200
Post Production (retouching): 10 hours x $120 = $1,200
Production Charges
Camera Hire: $600
Digital Capture & File Processing: 6 x $400 = $2,800
Studio Hire: 2 x $330 = $660
Assistant: 2 x $350 = $700
Props (food items, plates, etc.): $320
Total
$13,480 + GST
Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply
If you'd like to see more photo shoot pricing data please consider joining the AIPA.
Large New Zealand Wine Merchant
Assignment Description
Photograph 6 different bottles of wine from the same range. Each bottle was shot individually with accompanying food items (a food stylist wasn't required). The lighting had to show subtle label embossing. It took 2 days to complete this assignment.
Licence Purpose
'Below the Line' Advertising
Licence Period
5 years exclusive
Licence Territory
New Zealand, Australia + Internet
Creative Fees
Photography Fee (includes usage stated above): 6 x $1,200 = $7,200
Post Production (retouching): 10 hours x $120 = $1,200
Production Charges
Camera Hire: $600
Digital Capture & File Processing: 6 x $400 = $2,800
Studio Hire: 2 x $330 = $660
Assistant: 2 x $350 = $700
Props (food items, plates, etc.): $320
Total
$13,480 + GST
Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply
If you'd like to see more photo shoot pricing data please consider joining the AIPA.
Portrait of Famous Athlete for Nationwide Retail Chain
Client Type
Nationwide Retail Chain
Assignment Description
Photograph a famous New Zealand athlete for a large retail chain's nationwide advertising campaign. Shot in studio over half a day. 20 final images supplied.
Licence Purpose
Advertising
Licence Period
2 years exclusive
Licence Territory
New Zealand
Creative Fees
Photography Fee: $2,900
Licensing Fee (for second year of usage): $2,900
Production Charges
Image Processing: 20 x $180 = $3,600
File Management: $140
Image Archiving: $100
Studio Hire: $400
Lighting Hire: $200
Make-up Artist: $400
Catering: $180
Total
$10,820 + GST
Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply
If you'd like to see more photo shoot pricing data please consider joining the AIPA. We have a database featuring dozens of pricing and licensing examples.
Nationwide Retail Chain
Assignment Description
Photograph a famous New Zealand athlete for a large retail chain's nationwide advertising campaign. Shot in studio over half a day. 20 final images supplied.
Licence Purpose
Advertising
Licence Period
2 years exclusive
Licence Territory
New Zealand
Creative Fees
Photography Fee: $2,900
Licensing Fee (for second year of usage): $2,900
Production Charges
Image Processing: 20 x $180 = $3,600
File Management: $140
Image Archiving: $100
Studio Hire: $400
Lighting Hire: $200
Make-up Artist: $400
Catering: $180
Total
$10,820 + GST
Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply
If you'd like to see more photo shoot pricing data please consider joining the AIPA. We have a database featuring dozens of pricing and licensing examples.
Five Reasons Photographers Should Sell Value, Not Price
"At a time when client budgets are tight, it’s tempting to reduce your
photography prices in hopes of boosting your business. But successful
photographers know that it’s better to focus on the value you deliver,
rather than price you charge." - John Harrington
Read the full article at http://cradocfotosoftware.com/tips/selling-value-not-price.html
Read the full article at http://cradocfotosoftware.com/tips/selling-value-not-price.html
Lookbook for Fashion Label
Client Type
Small New Zealand Fashion Label
Assignment Description
Create 30 images for a fashion label's lookbook, website, press release and public relations campaign.
Full day shoot in studio featuring one model and one lighting set-up.
Licence Purpose
Lookbook (Catalogue - Print), Website, Press Release, Public Relations, Social Media
Licence Period
1 year exclusive for lookbook, press release, public relations
10 years non-exclusive for website (collection archive)
Licence Territory
New Zealand + Internet
Creative Fees
Photography Fee (includes usage stated above): $1560
Production Charges
Image Capture & File Processing: 30 x $26 = $780
File Delivery: $20
Studio Hire: $380
Backdrop Hire: $60
Photography Assistant: $240
Total
$3,040 + GST
Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply
Payment due 20th of the month following the photo shoot
Additional Notes
The client booked the model, stylist and make-up artist (and supplied lunch)
If you'd like to see more photo shoot pricing data please consider joining the AIPA.
Small New Zealand Fashion Label
Assignment Description
Create 30 images for a fashion label's lookbook, website, press release and public relations campaign.
Full day shoot in studio featuring one model and one lighting set-up.
Licence Purpose
Lookbook (Catalogue - Print), Website, Press Release, Public Relations, Social Media
Licence Period
1 year exclusive for lookbook, press release, public relations
10 years non-exclusive for website (collection archive)
Licence Territory
New Zealand + Internet
Creative Fees
Photography Fee (includes usage stated above): $1560
Production Charges
Image Capture & File Processing: 30 x $26 = $780
File Delivery: $20
Studio Hire: $380
Backdrop Hire: $60
Photography Assistant: $240
Total
$3,040 + GST
Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply
Payment due 20th of the month following the photo shoot
Additional Notes
The client booked the model, stylist and make-up artist (and supplied lunch)
If you'd like to see more photo shoot pricing data please consider joining the AIPA.
Food Editorial for Magazine Publisher
Client Type
Multinational Magazine Publisher
Assignment Description
Create six images for a food editorial. Shot in studio in a single day.
Licence Purpose
Editorial
Licence Period
6 months exclusive
Licence Territory
Australasia
Licence Conditions
Attribution Required
Creative Fees
Photography Fee (includes usage stated above): $850
Production Charges
Studio Hire: $250
File Processing: $60
Total
$1,160 + GST
Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply
Additional Notes
This is a regular client that commissions at least 12 similar shoots each year
If you'd like to see more photo shoot pricing data please consider joining the AIPA.
Multinational Magazine Publisher
Assignment Description
Create six images for a food editorial. Shot in studio in a single day.
Licence Purpose
Editorial
Licence Period
6 months exclusive
Licence Territory
Australasia
Licence Conditions
Attribution Required
Creative Fees
Photography Fee (includes usage stated above): $850
Production Charges
Studio Hire: $250
File Processing: $60
Total
$1,160 + GST
Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply
Additional Notes
This is a regular client that commissions at least 12 similar shoots each year
If you'd like to see more photo shoot pricing data please consider joining the AIPA.
Environmental Portraits for Power Company
Client Type
New Zealand Power Company
Assignment Description
Create images of power company staff at various locations around Auckland - individual and group portraits, plus detail shots.
This job took place over a two day period. 28 final images were supplied.
Licence Purpose
'Below the Line' Advertising
Licence Period
3 years exclusive
Licence Territory
New Zealand
Creative Fees
Photography Fee (includes usage stated above): 2 x $2,900 = $5,800
Production Charges
File Preparation: 28 x $35 = $980
Digital Capture & File Management: $250
File Delivery: $25
Lighting Equipment: 2 x $150 = $300
Photography Assistant: 2 x $350 = $700
Miscellaneous Costs: $120
Total
$8,175 + GST
Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply
Payment due 20th of the month following the photo shoot
If you'd like to see more photo shoot pricing data please consider joining the AIPA.
New Zealand Power Company
Assignment Description
Create images of power company staff at various locations around Auckland - individual and group portraits, plus detail shots.
This job took place over a two day period. 28 final images were supplied.
Licence Purpose
'Below the Line' Advertising
Licence Period
3 years exclusive
Licence Territory
New Zealand
Creative Fees
Photography Fee (includes usage stated above): 2 x $2,900 = $5,800
Production Charges
File Preparation: 28 x $35 = $980
Digital Capture & File Management: $250
File Delivery: $25
Lighting Equipment: 2 x $150 = $300
Photography Assistant: 2 x $350 = $700
Miscellaneous Costs: $120
Total
$8,175 + GST
Conditions of Sale
Photographer retains copyright
AIPA Terms & Conditions apply
Payment due 20th of the month following the photo shoot
If you'd like to see more photo shoot pricing data please consider joining the AIPA.